Book Preview: Winners Win

Me and the man who redefined what "going the distance" really means—David Goggins. I’ve quoted him more times than I can count in my filmmaking journey. Because pushing through doubt, discomfort, and deadlines? That’s where the real story begins.

This chapter isn’t about a trophy.

It’s about a mindset.

Winners Win was a phrase I used to hear all the time from athletes, entrepreneurs, and grinders of every kind. I used to shrug it off—until I heard David Goggins say it. And suddenly, it hit different.

He wasn’t talking about talent. He was talking about grit. Discipline. The refusal to give in when no one’s watching.

That’s what this chapter is about.

Not ego. Not accolades. But showing up, even when the work is hard, the shot gets missed, or the story breaks your heart. It’s about choosing to care—again and again—when it would be easier not to.

“If you care about the story—really care—you’re already halfway there.
The rest is just showing up, doing the work, and refusing to quit.

Because winners don’t just win.
They decide to.”